How to Prepare for the Radio Show Host Auditions

How to prepare for the radio show host auditions is a common question which I am often asked. And this question is definitely an important one. Honestly, most of us are confused when it comes to auditioning and we really don’t know how to prepare for it. There is hardly any credible information available or … Read more…

Why Advertise on Radio?

Radio is currently growing at a huge pace, with the phase 3 auctions already done new stations would start coming up all across the country. Some cities already have multiple stations but some new cities would also have a station or two. This will increase radio listenership many fold and is going to be a … Read more…

Radio Jargon Explained

The list includes most of the jargon usually used in the radio industry though there might be a few missing, if so, then tell me about any new or different jargon you come across through email or in the comments below… Ad – Abbreviation for an advertisement, a recorded piece used to advertise a business … Read more…

Profiles In a Radio Station

I am writing this in response to several questions put forth to me that what all profiles one can apply for in a radio station. This is for reference only, there might be stations running with lesser or even more profiles, but a standard radio station will have these. The moment we hear the word … Read more…

Why Is Radio Popular?

This question is bound to come to mind that ‘why is radio popular’ in spite of the stiff competition from the visual mediums such as television and the internet. If you think then you will realize that there are these few advantages which radio has over all the other mediums and that is why radio … Read more…

Common Radio Formats Explained

Radio Stations world over have several formats any of which they follow, but if we narrow it down to Indian context then you will find that the current Indian FM industry focuses on couple of formats, CHR, AC and Hot AC. There is little differentiation which exists in the terms of music. Rather the duration … Read more…

What Is Needed to Be a Radio Jockey or Radio DJ

It is perceived that to be a Radio Jockey or a Radio DJ the only two skills required are to be able to talk continuously and on a lesser note have some understanding of music. It is a dream job where presenters get paid to talk, and that’s about it; they come on-air for couple of hours … Read more…

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